Awake before the world
04:52
the minute ROOSTER began to crow
ROOSTER started in Beirut in 2024, when Jad El Deek set out to build a quotation app, fast enough to hand a customer a price before they'd even left the showroom. That app was where the idea for ROOSTER began.
Today ROOSTER is a complete ERP, with modules for every part of a business, tailored to how each client works. The name came from the job: wake before everyone else, see what's coming, and get the whole business moving.
Four beliefs, held loudly
BELIEF 01
Punctuality is a feature
A rooster who crows at noon is just noise. We set clear deadlines, communicate them early, and work relentlessly to deliver on time—because reliability matters more than any award.
BELIEF 02
The demo is the truth
Slides can't crash, which is why we don't trust them. We show running software weekly, from the first Friday to the last.
BELIEF 03
Craft over volume
We take on a focused number of projects at a time, giving every solution the attention, expertise and professional finish expected of business-critical software—from the first requirement to the final delivery.
BELIEF 04
Give clients control, not dependency
Documentation, knowledge transfer and a clear handover are part of every delivery. Our goal is to give your team the confidence to operate independently, while remaining ready to support your next stage of growth.
04:30
Recon
We listen in the dark.
05:00
First Crow
We commit, out loud.
05:30
First Light
The shape appears.
06:00
The Build
We ship weekly, visibly.
07:00
Broad Day
Launch, then guard duty.
Numbers we protect
The zero is the one we frame. A rooster who crows at noon is just noise — the entire value of the bird is that it's never late.
2024
founded in Beirut
8
people, all senior
4
countries served
99.98%
fleet uptime, trailing year
All senior, all shipping. Portraits drawn by code, like everything else here — we sell software, not headshots.
One perch kept warm.
You, possibly
Senior engineers only
We hire two people a year, slowly and on purpose. If you wake early and finish things, write to us.
Work with us before everyone else wakes up.